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Who Are We?

Motivational clothing brand with the mission to motivate and inspire you to work hard, though our works and apparel no matter what your grind is.


About Us

Grind Now Shine Later is a collective based out of Montreal QC. Our aim is to support young unique diverse kids in low-income housing. Our focus is to provide them with funding as well as connect them with the proper resources. In other words, we provide these kids with an equal opportunity to be successful without the financial barrier and the lack of resources.

As an organization, we make a great deal of effort throughout the year to build a relationship with the community. We partner up with local organizations and organize various events for the community, such as basketball camps, dunk contests, clothing drives, and many more. In addition, to helping kids, we really are in it to helping and including everyone and give everyone the opportunity to be inspired by the brand.


Because ultimately as our name suggests Grind Now Shine Later signifies strength, Motivation, Hard Work, effort, failure, and triumph. Our movement transcends time, space, status, class, and age. It is reflective of EVERYONE, young and old. Whether 'YOU' are participating in SPORTS, ART, MUSIC, OR WORK, GNSL speaks to 'YOU'! GNSL encourages hard work, falling down, and getting back up. It encourages you to keep on pushing, to always go that extra step. Put in the work that others are not ready to do, so you can achieve what others can't. No matter what you do, never give up on that dream.

Because of what we stand for our clothing brand is a great way to give people another opportunity to contribute to the cause and at the same time, you get something out of it that you can wear as a reminder of what the brand stands for.


Whatever your Grind is


Life is not easy for any of us. But what of that? We must have perseverance and above all confidence in ourselves. We must believe that we are gifted for something, and that this thing, at whatever cost, must be attained.

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